Chase Bank · UX Lead, via Noise NYC
Ultimate Rewards, redesigned for loyalty, ease, and delight.
As UX Lead at NYC agency Noise, I redesigned Chase's Ultimate Rewards into a premium, mobile-first experience - simpler redemption, higher engagement, integrated with Chase's wider platform.
UX from the cardholder's point of view
I mapped the end-to-end cardholder journey and found where redemption broke down, then reworked the flows for clarity and speed.
Premium execution, responsive by default
I delivered a responsive, accessible design system across desktop, tablet, and mobile, built mobile-first - which drove a measurable lift in engagement.
Results
- Personalized offer discovery and streamlined redemption
- Measurable lift in mobile engagement
- Integrated into Chase's design system for scalable deployment
Redemption made easy enough that people actually use their points.