Hypha · 2022–24 · Head of Product
A climate-funding platform that doubled conversion.
Hypha makes funding regenerative climate work clear and trustworthy for everyday contributors. As Head of Product I led it 0→1: strategy, team, research, and design.
Making climate giving legible
I built a brand that drops the climate doom and shows contributors exactly where their money goes and how projects are vetted. Research and early testing led me to restructure the core contribution flows around that transparency.
Vision, roadmap, and the team to ship it
I set the product vision and roadmap with the executive team, then hired and led the cross-functional team - PMs, designers, engineers - prioritizing by impact, feasibility, and mission.
Results
- 2× conversion on the core funding flow
- +40% user trust in pilot testing
- Hired and led the team that shipped the platform
Climate giving, made legible enough to act on.