Squarespace × W+K · 2014–15 · UX Lead, with Wieden+Kennedy
A Super Bowl moment, turned into giving.
With Wieden+Kennedy and Jeff Bridges, I turned a Super Bowl ad into a donation-driven experience for No Kid Hungry - a storefront that converted huge traffic into real money raised.
Multichannel UX under Super Bowl conditions
I aligned stakeholders on the goals, then turned the creative into wireframes and flows built for one thing: making it easy to donate - across every entry point of a Super Bowl moment.
Squarespace's first integrated audio player
I also led UX for Squarespace's first integrated audio player - in-platform listening that fit the design system and gave creators flexibility.
Results
- Graphite Pencil Award; Cannes Cyber Storytelling, Silver
- Raised hundreds of thousands of dollars for No Kid Hungry
- Story-driven commerce with high engagement
A Super Bowl moment turned into real money raised.